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Apprentice Case Study - Rue Antanaityte

Tell us a bit about yourself...

I'm Ruta (Rue) Antanaityte, originally from Lithuania but grew up in London. I'm currently 21 years old. I hold a degree in Graphic Design from Falmouth University, but I've decided to shift my focus toward the digital marketing and PR aspect of the creative industry, because of its dynamic space where software, platforms, and trends never stop changing. The fast-paced environment and the opportunity to make a real impact through the different platforms and networks are what motivated me to move into this new path.

Why did you choose an apprenticeship?

I chose an apprenticeship because it felt like the best way to kickstart my career in an industry that prolifically does not stop changing. I think University taught me to think from the perspective of an artist and creative, and this apprenticeship is using and adjusting those skills in the direction of not only working in the industry but also thriving within it.

This apprenticeship, in PR and Communications at Level 4 with the London Apprenticeship Ambassador Network and Troup Bywaters + Anders, is a fantastic opportunity for me to begin my career. I'm genuinely enjoying this journey of exploration and learning in the professional world, surrounded by so much guidance from mentors who have an immense amount of experience to offer.

What tips or advice would you give to other apprentices just starting out?

My advice would be to take yourself a little less seriously. No employer expects you to come into an apprenticeship and manage 50 people, work on 10 accounts, and fix the economy. What they do expect, however, is for you to be yourself, arrive on time, listen, share your thoughts, and seize every opportunity given to you. You are valuable as an apprentice! Realizing that you’re an asset to the companies you work for is really important. You have new ideas, knowledge, and even experience, and they want you to contribute these. Lastly, I would say, do not hesitate to ask your colleagues for help or clarification. No one minds answering questions; in fact, it’s preferred to you doubting yourself and your work.

How do you think an apprenticeship in PR and Comms will help you progress in your career?

Although I've just begun my apprenticeship, the opportunities for networking with individuals from diverse backgrounds and industries, alongside the passionate professionals I work with, have been invaluable. Their mentorship has already had a profound impact on me and how I approach my work.

How was your first day?

The build-up to my first day was the most challenging part, psyching myself out, imposter syndrome making an appearance, and just imagining the worst case. My first day involved induction sessions, plenty of meetings, getting familiar with my role, and all the amazing people I get to work with. For me, it's the people that calmed my nerves about being new. My line managers were very patient in making sure I understood the way everything worked without rushing anything, consistently checking in on me. I ended the day tired but very enthusiastic about the rest of my apprenticeship.

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